Top 10 PPC Tips to Boost your eCommerce Conversion

Any entrepreneur, seasoned or inexperienced, will agree that attracting prospective consumers and turning them into loyal followers isn’t easy, especially for those who have only just begun their online enterprises. However, that’s not to say that it’s impossible to reach your target audience. Through the use of eCommerce PPC or pay-per-click advertisements, you can elevate the visibility of your website and attract the people who are most likely to spend on your offerings. And to ensure your PPC strategies help you achieve your desired outcome, here are ten tips in PPC that will boost your eCommerce conversions. 

  1. Optimize the landing page of your eCommerce business

There are plenty of reasons why an increasing number of eCommerce businesses are making sure their landing pages are as well-targeted as they are optimized. Beyond the time that it saves users searching for their desired products, landing pages built for the ads used and intended audience bring a greater level of personalization to the online store. As a result, it makes the website more engaging and improves its organic ranking in the SERPs or search engine results pages.

  1. Work on the on-page SEO of the website

No one can deny that running ads is an excellent way to reel in visitors. However, popular search engines like Google will still look to deliver the best results for its users. And one of the factors that they’ll consider is the on-page search engine optimization of the website. It is for this reason that you must never neglect to address your website’s SEO. To this end, here are a few strategies that you can use:

  • Maximize your use of videos and images but not at the cost of website speed.
  • Prioritize the targeted keywords.
  • Utilize the use of the keywords and other similar terms frequently.
  • Structure the site properly.
  • Avoid black hat SEO techniques. 
  1. Determine unwanted keywords for your eCommerce PPC

One of the mistakes that many brands make when leveraging PPC is failing to specify the phrases and terms that don’t fit in their ads. The existence of these negative keywords in your advertisements will only attract unwanted audiences since they have little to no business with your venture. And through their elimination, you’ll only get users who will contribute to your sales.

  1. Highlight any special promotions or offers 

Having an ad can be helpful in building awareness about a brand. However, it isn’t enough to attract users to your eCommerce business. You must give them a reason to click on your ad beyond advertising your offerings. With that in mind, one way of doing so is by highlighting any special promotions that your brand has to offer. This will entice people to pay your site a visit and make a purchase.

  1. Assess your ads’ time

As simple as it might appear to be, you must keep track of your ads’ running time. When you get right down to it, understanding when your target customers are usually online will help you maximize your advertisements and get the best returns on your marketing investment. It will also help you avoid spending on ads at times that won’t get you the intended results.

  1. Leverage ad extensions

A favorite marketing strategy amongst many is leveraging extensions to ensure quick actions through Google. While you can select an extension from a bevy of different options, some of the most popular ones are structured snippets, site links, and reviews and ratings.

  1. Frequently conduct A/B testing 

If you want your PPC ads to fulfill their intended purpose, you’ll need to check whether or not it’s delivering the returns you’re looking to get. And one way to understand the efficacy of your pay-per-click efforts is by frequently conducting A/B testing. It may sound like additional work – and it is – but it will keep you from making mistakes and tip the odds of success in your favor.

  1. Avoid automatically bidding

In pay-per-click marketing, it’s good standard practice to avoid automatically bidding. As an eCommerce business, you need to limit expenditure to maximize profit, after all. So make sure that you choose manual bidding if possible. You’ll save yourself money in this way without compromising the quality of the results.

  1. Target in-market users

To reel in a specific demographic, you must cross off all the boxes of your checklist with your in-market audience while you’re setting up all of your ads. These consumers are the ones who will be looking actively for products that your eCommerce business offers. And by targeting them, you’ll have a much better chance of achieving a high sales conversion.

  1. Quality over quantity

Quality is the key in the success of any digital marketing strategy, and PPC is no exception. As such, every ad you set up must always prioritize quality. Doing so won’t just allow you to bring and engage your consumers. But you may end up higher on the search results as well.

A few marketing techniques are as effective as PPC ads. But don’t be fooled: it takes a lot of work to ensure that it yields the outcome that you want. With the tips mentioned above, you’ll be able to elevate conversions for your eCommerce enterprise.